Media bias?

Bruce Willis goes on "Rita Cosby Live & Direct" on MSNBC November 10, 2005 and offers a cool million to any civilian (military aren't allowed to accept reward for doing their job) with infomation leading to the capture of Osama bin Laden, Zawahiri or al-Zarqawi. Isn't that newsworthy? I searched www.abcnews.com and www.cbsnews.com and came up with nada. Whose side are they on? And I could live with neither...but that's not the case.